United Airlines has supported BC/EFA since 1996 and proudly serves as “The Official Airline of Broadway Cares.” Broadway Cares/Equity Fights AIDS is grateful to United for its work and commitment to the fight against HIV/AIDS. As a Corporate Partner of Broadway Cares for the more than 16 years, United’s leaders and employees have helped pave the way for other corporations to join the effort. United’s steadfast support of BC/EFA exemplifies what it means to be a good corporate citizen.
The New York Times has been the exclusive print media partner of Broadway Cares/Equity Fights AIDS since 2000. BC/EFA is proud to promote our major events in the country’s leading newspaper. Social responsibility is at the root of every facet The New York Times. It is most evident in their dedication to the highest standards of quality journalism. Their commitment to philanthropy and supporting the community is inspired by their history, business and employees.
Since 1997, M•A•C AIDS Fund’s unique collaboration with BC/EFA has helped support 48 harm reduction service organizations and substance abuse programs across the country. The M•A•C AIDS Fund’s mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS. To partner with the bold, the visionary and the brave who confront the epidemic in countries and communities where people are most neglected, off the radar and at highest risk. Responsive, agile and alert, MAF funds innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims. MAF celebrates humanity, life, creativity and individuality. Making a difference, one VIVA GLAM lipstick at a time.
As one of the largest charities representing Broadway and the American theatre and the ninth-largest AIDS grant-making organization in the world, BC/EFA is able to connect major corporate brands with one of the nation’s foremost creative industries and our most loyal supporters. We are also able to ensure that a corporation’s support reaches into nearly every community in the country through our National Grants Program. Our Corporate Partners are able to build brand loyalty among millions of people associated with Broadway, be it on tour, onstage, backstage or in the audience and those passionate about the fight against HIV/AIDS.
Companies can partner with BC/EFA on a broad range of projects, including annual partnership, event sponsorship, cash and in-kind donations that directly support our programs and specialized, cause-related marketing.
With the creation of Broadway Delivers! in 2001 a new way for Broadway Cares and corporations to work together was born. Many of the events that BC/EFA produced through Broadway Delivers were originally produced for existing corporate clients such as Anheuser-Busch and Target, bringing new corporations into the Broadway Cares family.
We salute the generous companies that provide major support of our programs.