Broadway Flea Market & Grand Auction

Sunday, October 3

Celebrate the return of the live theater community on Sunday, October 3, when the much-anticipated Broadway Flea Market & Grand Auction once again takes to the streets of New York City’s Theater District. This year’s edition will feature ways to participate both in person and online, making the day a way for theater lovers around the world to connect.

This year’s in-person event will again line Shubert Alley and West 44th and West 45th Streets, between Broadway and Eighth Avenue. The silent auction will set up shop in Shubert Alley starting at 10 am. The live auction, starting at 5 pm, will be held in the Times Square pedestrian plaza between West 45th and 46th Streets.

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Flea Market 2021 posterFewer flea market tables will be featured this year to allow fans a little extra elbow room while still featuring the plethora of theater treasures that regular attendees have come to love and seek out. Among the initial shows that will be represented with merchandise at flea market tables are Aladdin, Beetlejuice, Freestyle Love Supreme, Frozen, Hadestown, Hamilton, The Little Mermaid and Mean Girls with more to come.

Additional flea market favorites returning with tables this year are ATPAM, Broadway Green Alliance, Broadway Makers Alliance, Casting Society of America, Dancers Over 40, DKC/O+M and The Fabulous Invalid, Jujamcyn Theaters, The Lights of Broadway, Manhattan Association of Cabarets, Michael Crawford International Fan Association, The PATH Fund/Rockers on Broadway, Bardo Arts (formerly Reel Time Video Production), R.Evolución Latina, Roundabout Theatre Company, Second Stage Theater, Stage Directors and Choreographers Society, Stage Managers’ Association, The Shubert Organization/Telecharge, Sweet Hospitality Group, TDF’s Pik-a-Tkt, Theatre World Awards and United Scenic Artists Local 829. View preliminary map of the flea market.

Throughout the day, silent auctions will be held in Shubert Alley, hosted by Broadway favorites Todd Buonopane and Jennifer Cody. Every 30 minutes between 10 am and 5 pm, new sets of theater memorabilia will be offered for in-person bids. Silent auction lots are available online now. Among the treasures up for auction are:


The live auction, always a capstone to the in-person celebration, will take place at 5 pm in the Times Square pedestrian plaza between 45th and 46th Streets. The first lots are now open for bidding and include virtual meet-and-greets with Broadway’s biggest stars and producers.

“With so many of us cleaning out our closets and offices these last many months, the collection of unique theatrical keepsakes that will be on the tables and in our auctions is every theater lover’s dream,” Broadway Cares Executive Director Tom Viola said. “People have unearthed amazing items from Broadway’s recent and distant past. And, in turn, they’ve generously shared them with us. We are thrilled to continue seeing the love and support that this community has for each other be a part of the biggest day for Broadway fans.”

The fan favorite Autograph Table and Photo Booth moves online again this year with one-on-one video chats with Broadway favorites. The video chats, similar to FaceTime calls and handled through the Looped app, will be between 11 am and 4 pm Eastern. Participating guests include Shoshana Bean, Nadia Brown, Ben Crawford, Jennifer DiNoia, Claybourne Elder, Drew Gehling, Thayne Jasperson, Jenny Jules, Javier Muñoz, Eva Noblezada, Lindsay Pearce, L. Steven Taylor and Nik Walker with more to be announced soon.

In addition to the tables of theatrical treasures from Broadway shows and organizations lining streets of the Theater District, special “Fleabay” bundles in Broadway Cares’ eBay store will offer unique memorabilia for fans who can not attend in person. These bundles of Playbills, posters and other theater mystery packages will be available beginning Monday, September 27.

To get the early scoop on special guests, auction lots and table participants, join The Heart of Broadway Facebook group.

The Broadway Flea Market & Grand Auction helps fuel Broadway Cares’ support of The Actors Fund, helping everyone in entertainment and the performing arts, and more than 450 social and medical service organizations in all 50 states, Washington, D.C., and Puerto Rico.

Everyone visiting the Broadway Flea Market & Grand Auction is strongly encouraged to wear a mask regardless of vaccination status. Proof of vaccination and face coverings will be required for the live auction. The in-person event also will follow all other CDC, state and local COVID-19 safety protocols in effect at the time.

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Last year’s virtual Broadway Flea Market & Grand Auction raised $316,282. Since 1987, the 34 editions of this beloved annual event have raised more than $15 million.

The Broadway Flea Market & Grand Auction is supported by Broadway Cares corporate partner The New York Times.