Broadway Cares/Equity Fights AIDS
What we do together, makes a difference
Broadway Cares/Equity Fights AIDS’ in-theater Red Bucket fundraising returns as theatrical productions in New York City and across the country are participating in the decades-long tradition of encouraging audience donations that help provide nutritious meals, medication, health care, counseling and emergency financial assistance.
The Red Bucket Fall Fundraising Campaign continues through Sunday, December 4.
Making the #RedBuckets appeals are Broadway’s 1776, Aladdin, Beetlejuice, The Book of Mormon, Death of a Salesman, Hadestown, Hamilton, Harry Potter and the Cursed Child, Into the Woods, The Lion King, MJ, Moulin Rouge! The Musical, The Music Man, The Phantom of the Opera, Six, A Strange Loop and Wicked and Off-Broadway’s Little Shop of Horrors and The Play That Goes Wrong. More companies of Broadway, Off-Broadway and national touring shows will join in the coming days and weeks.
“The Red Buckets have become a cherished and much valued tradition within the theater community,” Broadway Cares Executive Director Tom Viola said. “The enthusiasm from participating productions is an invigorating reminder that what we do together can make a difference. These important fundraising efforts and the generosity of donors help those in our community and across the country who are impacted by unexpected and urgent crises.”
The Red Bucket fundraising takes place twice a year during six enthusiastic weeks of fundraising in the spring and fall. The post-show audience appeals and iconic #RedBuckets were absent from stages and theaters during the coronavirus pandemic and industry shutdown until they made their triumphant return last spring when 40 Broadway, Off-Broadway and national touring productions joined in the fundraising.
With current COVID protocols, cast or crew members will not be holding Red Buckets in lobbies after performances. Broadway Cares staff and a brigade of volunteers, all of whom have been fully vaccinated and will be masked, will welcome donations at theater exits.
The two-day Red Bucket Follies performances, which typically celebrate the end of the fall fundraising efforts, will remain on hiatus until fall 2023. As New York productions continue to evaluate and adjust their individual COVID protocols, safely bringing 300 performers, stage managers, musicians and crew from across Broadway into a single space is an endeavor best delayed until the spring Easter Bonnet Competition.
Heading into winter, the donations raised through the Red Bucket Fall Fundraising Campaign will immediately be put into action, providing nutritious meals, health care and hope for those facing illness, personal challenges and crises. Donations will support the essential social service programs of the Entertainment Community Fund (formerly The Actors Fund), helping everyone in entertainment, as well as provide critical funding for 450 local social service organizations in all 50 states, Washington, D.C., and Puerto Rico, through Broadway Cares’ National Grants Program.