BC/EFA announced the theme and officially began selling tickets for our 2007 edition of the highly anticipated Broadway Bares fundraiser on Tuesday, March 13, at the bar in Chelsea where the event began.

The party was part of the monthly “NextWorks” event hosted by Next Magazine at the popular Chelsea nightspot SBNY (Splash).

Broadway Bares XVII – Myth Behavior was announced from the stage at Splash by Tony Award® nominee and long-time Broadway Cares supporter Christopher Sieber (Spamalot, Into the Woods, ABC’s “It’s All Relative”) who emceed the launch party.

The crowd got a sneak peak of the chiseled physiques of Zeus, Medusa, Bacchus, Cupid (pictured), Poseidon, Venus and a host of other denizens of Mount Olympus (played by Broadway’s hottest dancers), all featured in a video montage from the photo shoot for the “Bares XVII” ad campaign and promotional calendar.

Broadway Bares XVII – Myth Behavior will take the stage at Roseland Ballroom (239 West 52nd Street) for two performances on Sunday June 17, 2007 at 9:30PM and Midnight. Ticket prices begin at $55 and can be purchased online or by calling 212.840.0770 ext. 268.

MAC AIDS FUND will return as Presenting Sponsor for Broadway Bares XVII – Myth Behavior. The launch party was hosted by Next Magazineas part of their monthly gay networking mixer “NextWorks.  Next will join ranks with Aussie Bum, 1-800 Postcards, PMD Promotion, Next Magazine, Club H Fitness, MetroSource, Absolut Vodka and W Hotels New York as “Bares Sponsors.”