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Corporate Partners

Broadway Cares/Equity Fights AIDS is fortunate to have the continued support of a broad range of corporate partners.

City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $93 billion in assets as of April 30, 2025. Founded in 1954, City National provides personalized banking, investment and trust services in select U.S. markets. In addition, the company and its investment affiliates manage or administer $101 billion in client investment assets. City National is dedicated to strengthening communities and, in 2024 alone, the company made charitable contributions of nearly $10 million to nonprofits that support the communities it serves.

Mac Viva Glam

M·A·C Viva Glam is the brand’s philanthropic campaign where 100% of the selling price of Viva Glam lipstick is donated to organizations and programs aimed at creating healthy futures and equal rights for All Ages, All Races, All Genders.

Playbill

Publishing since 1884, Playbill has become synonymous with the legitimate theater, serving 2.6 million theatergoers monthly with its beloved programs found in Broadway houses, theaters and fine arts venues across the country. Playbill serves an expanded audience through digital and social platforms, reaching the most online readers and social media followers in the industry.

United Airlines

United’s shared purpose “Connecting People. Uniting the World” drives their decision making, supported by their core values: safety, caring, dependability and efficiency. United believes in the transformative power of travel. It can lift economies, advance society, open hearts and expand minds. Millions of passengers and tons of freight rely on United to connect them to the world every year. From their U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco  and Washington, D.C., United operates the most comprehensive global route network among North American carriers, flying each year more than 140 million people to more than 300 destinations across six continents.

ViiV Healthcare

ViiV Healthcare is the only pharmaceutical company solely focused on HIV and AIDS and is committed to disrupting disparities in care for those most disproportionately impacted by HIV and AIDS. ViiV Healthcare is proud to support Broadway Cares and all it does to support community organizations in the movement to end the HIV epidemic.


As the philanthropic heart of the Broadway community, Broadway Cares/Equity Fights AIDS is able to connect major corporate brands with one of the nation’s foremost creative industries and our most loyal supporters. We are also able to ensure that a corporation’s support reaches into nearly every community in the country through our National Grants Program.

Our Corporate Partners are able to build brand loyalty among millions of people associated with Broadway, be it on tour, onstage, backstage or in the audience.

Partner with Broadway Cares/Equity Fights AIDS on a broad range of projects that could include annual partnership, event sponsorship, customized programming, cash and in-kind donations.

We salute these generous partners for their compassionate commitment to making a difference.

For more information about corporate partnership, event sponsorship or opportunities to bring a bit of Broadway magic to your next corporate or private event, please contact Cydney Regus, senior partnership officer, at regus@broadwaycares.org.