General Electric Takes Over Times Square on World Health Day

“Picture A Healthy World” Campaign to include a Simultaneous Broadcast on Seven Digital Billboards in Partnership with BC/EFA   FAIRFIELD , CT.- March 30, 2006- GE announced today that the company will celebrate World Health Day on April 7 with an integrated marketing “take over” of New York City’s Times Square, including the first simultaneous […]

Sting, Styler, Pryce and Company Triumph in “Twin Spirits”

On March 27, Broadway’s beautifully restored New Victory Theatre on 42 nd Street proviided the perfect intimate setting for “Twin Spirits,” a benefit for BC/EFA and Classical Action that fused readings, narration, and selections of music by Robert and Clara Schumann performed by some of the biggest names from several realms of entertainment. From Sting […]

Liza With A “Z”

On Monday, March 13, Manhattan’s Ziegfeld Theater was transformed into a raucous celebration of all things Liza Minnelli when Showtime Networks, in conjunction with M●A●C. Cosmetics presented the first-ever theatrical broadcast of Minnelli’s landmark 1972 television variety special, “Liza With A “Z”, benefiting Broadway Cares/Equity Fights AIDS. The full-house of over 1,100 friends and fans, […]

Nothing Like A Dame

The cast of Broadway’s acclaimed new musical, JERSEY BOYS, present Phyllis Newman, Bebe Neuwirth, and Maria Di Dia with a check from BC/EFA for $300,000 for the Women’s Health Initiative.   The 11 th ANNUAL NOTHING LIKE A DAME concert benefiting the Phyllis Newman Women’s Health Initiative (PNWHI) was held at the Imperial Theatre on […]

ABC Daytime Stars Shine for BC/EFA

The New Amsterdam Theatre – 214 W. 42 nd Street (home of Broadway’s THE LION KING) Monday, February 6, 2006 / 7:30pm On Monday, February 6th, cast members from ABC’s top-rated daytime dramas, All My Children, One Life to Live and General Hospital , along with special guests Meredith Vieira and Star Jones Reynolds from […]