• Bookmark this page for easy access
• Set up your fundraiser at broadwaycares.org/backwardshc
  • Click “Start Fundraising” then follow the simple prompts to set up your page

• Send a text or email invitation to 10 friends
• Share the event on Facebook, Instagram and other social platforms
• Invite friends over to watch video clips of the event and inspire them to buy tickets
• Check if your company will match your gift
• Ask your company to become a corporate sponsor

• We’re at the Gershwin Theatre. 
  • This theater offers more seats at each price point and excellent views from everywhere in the theater.
• The reception will be at an exciting new location. 
  • There will be much more space and it is only a few blocks from our new theater.
• You can now underwrite numbers in the show. 
  • Underwriting a number allows you to both support the amazing performances on stage as well as help us ensure that every dollar contributed through ticket sales and traditional sponsorship goes toward making a difference. This unique opportunity starts with a fully tax-deductible $5,000 donation.

• Broadway Backwards 2024 Highlights
• “Luck Be a Lady” (2024)
• “Back to Before” (2024)
• “Be Italian” (2024)
• “One Day More” (2023)
• “Mein Herr” (2023)
• “Maria” (2023)
• “Mr. Cellophane” (2022)
• “Being Alive” (2022)
• “Getting Married Today” (2019)
• “I Met A Girl” (2019)

If you’d like to invite people to buy tickets

Hi __,

[Personal note.]

I want to invite you to something near and dear to me. I’ve joined the host committee for a spectacular event called Broadway Backwards, which benefits Broadway Cares/Equity Fights AIDS and The Center.

Broadway Backwards is the only Broadway event uniquely designed for the LGBTQ+ community and our friends and allies. Will you join me by attending the performance on Monday, March 10? Broadway Backwards features more than two dozen Broadway stars in a stunning musical production that is a touching, moving and often hilarious show of community and love in all forms. Take a look at highlights from last year’s performance to see for yourself: https://youtu.be/Qf-R4BsheaA

Because I’m a member of the host committee, my friends have exclusive access to the best seats prior to tickets going on sale to the public. Will you join me at the __[ticket level]__? Your ticket purchase would provide __[62 home-delivered meals to a homebound LGBTQ+ senior]__.

To get early access to tickets, visit broadwaycares.org/backwards2025tickets. Be sure to select my name as the host committee member who invited you when you purchase tickets.

I hope you will join me in serving and uplifting the LGBTQ+ community at a time that has never been more critical.

All the best,

[Your name]

P.S. If you are unable to attend, you can still make a lifesaving difference by donating to my personal fundraising page at [add your URL]. Donations above $250 will receive exclusive access to video footage from the show that will not be shared publicly, and donations of $500 or above will receive private access to a full archival taping of the show!

TICKET LEVELS & EQUIVALENCIES

• $100 provides telehealth visits for six people
• $175 provides virtual counseling sessions for eight LGBTQ+ individuals
• $300 provides access to medical care for 10 artists
• $625 provides 62 home-delivered meals
• $1,250 helps cover five months of antiretroviral medication

If you’d like to invite people to donate to your fundraising page

Hi __,

[Personal note.]

I want to invite you to support something near and dear to me. I’ve joined the host committee for a spectacular event called Broadway Backwards, which benefits Broadway Cares/Equity Fights AIDS and New York City’s Lesbian, Gay, Bisexual & Transgender Community Center.

Broadway Backwards is the only Broadway event uniquely designed for the LGBTQ+ community and our friends and allies. The money raised will provide lifesaving services to youth and adults most in need during this critical time, such a LGBTQ+ youth counseling, meals, gender-affirming health care and antiretroviral medication.

Will you support my personal fundraising page with a gift of __[$100]__? Your donation would provide __[40 fresh, nutritious meals]__.

[INSET LINK TO YOUR PAGE]

Broadway Backwards features over two dozen Broadway stars in a stunning production where gender doesn’t matter, but love does. As a special perk, anyone who donates $250 or more will receive exclusive access to video footage from the show that will not be shared publicly, and donations of $500 or above will receive private access to a full archival taping of the show!

You have until March 10, 2025 to make your donation. I hope you will join me in serving and uplifting the LGBTQ+ community at a time that has never been more critical.

All my best,

[Your name]

P.S. – If you’d like to attend the event in-person on Monday, March 10, you can purchase tickets at broadwaycares.org/backwards2025 and select me as the host committee member who invited you.

DONATION ASKS & EQUIVALENCIES

• A $50 donation helps an LGBTQ+ youth attend weekly group counseling
• A $100 donation provides 40 fresh, nutritious meals
• A $250 donation pays for a doctor visit for 8 LGBTQ+ identifying people
• A $500 donation helps covers two months of antiretroviral medications

How to set up your fundraising page:

1. Go to broadwaycares.org/backwardshc
2. Click “Start Fundraising”
3. Sign in / Create an account
4. Set your fundraising goal, page headline and personalized URL
5. Recommended fundraising end date is March 31, 2025
6. Click “Next” (Don’t worry, you can go back and choose a profile photo later)
7. Add your cell phone number and click “Finish”

FAQs & Troubleshooting

• How can I update my URL, fundraising goal and headline?
  • Go to broadwaycares.org/backwardshc and login to your account (top right corner)
  • Click “Go to” in the upper right and choose your fundraising page
  • Click “Manage” at the top right corner of the home screen. On the next page your settings will be under “Details.”
  • Your URL can be whatever you’d like (example: donate.broadwaycares.org/jennaadamek) and there is no minimum on your fundraising goal.

• How do I attach my Facebook to my fundraising page?
  • Click “Manage” at the top right corner of the home screen. On the next page click “Facebook” and follow the directions.

• How do I personalize my page?
  • Click “Manage” at the top right corner of the home screen. Under “Overview” follow the directions on each card to personalize your page.
  • This is a great opportunity to share why you decided to join the host committee, what is so special to you about Backwards, etc.

Donation

• $50 helps an LGBTQ+ youth attend weekly group counseling
• $100 provides 40 fresh, nutritious meals
• $250 pays for a doctor visit for eight LGBTQ+- identifying people
• $500 helps cover two months of antiretroviral medications

Ticket Levels

• $100 provides telehealth visits for six people homebound due to a debilitating illness
• $175 provides virtual counseling sessions for 8 LGBTQ+ individuals
• $300 provides access to medical care for 10 artists
• $625 provides 60 home-delivered meals
• $1,250 helps cover five months of antiretroviral medications

• Ticketing Page
• Fundraising Page

Thank you so much for posting about Broadway Backwards on your social media channels. Whether you’re posting to Instagram, Tik Tok, LinkedIn or Facebook, we can help.

Feel free to mix and match the images and videos. Lead your posts with an engaging visual because performance imagery is typically the most successful.

We’ve also included a document with captions and hashtags. You can cut-and-paste them directly or edit them to feel more authentic to you.

If you have questions, reach out to our social team at social@broadwaycares.org. We’re here to help.

Download graphics, videos, images and captions here.

Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway. Donations to Broadway Cares provide groceries and medication, health care and hope for people in need in all 50 states, Puerto Rico and Washington, D.C. This good will and generosity provides essential support to more than 450 social service organizations on the front lines, ensuring that those in need get the help they deserve.

Rooted deep in the history and identity of Broadway Cares/Equity Fights AIDS is a commitment to being a voice for those who’ve been silenced, marginalized and oppressed. Whether it’s facing the AIDS epidemic or other critical illness, Broadway Cares continues a commitment to this fight. Together, we can make a difference. Lives depend on that.

Established in 1983 as a result of the AIDS crisis, New York City’s Lesbian, Gay, Bisexual & Transgender Community Center has grown and evolved over the last four decades, creating and delivering services that empower people to lead healthy, successful lives. The Center fosters a welcoming environment where everyone is celebrated for who they are by offering the LGBTQ+ communities of New York City advocacy, health and wellness programs; arts, entertainment and cultural events; recovery, parenthood and family support services.