Broadway Cares/Equity Fights AIDS announced that it has sent $5 million from its COVID-19 Emergency Assistance Fund to The Actors Fund, ensuring thousands who work in theater and the performing arts receive vital, lifesaving support during and after this devastating pandemic.
Broadway Cares’ $5 million represents nearly half of what The Actors Fund has awarded in just two months to more than 9,300 entertainment professionals. That grant has provided basic living expenses including essential medications, housing, food and utilities.
The COVID-19 Emergency Assistance Fund, which has received support from 17,823 individuals, continues to accept donations with a new goal of raising $6 million.
“Time and again those in the theater community share their time, talents and generosity with Broadway Cares, and during these dark days for our industry we knew we had to offer help any way we could,” said Executive Director Tom Viola. “That’s why, within days of theaters shutting down, we launched our COVID-19 Emergency Assistance Fund. Broadway Cares/Equity Fights AIDS is proudly the single largest financial supporter of The Actors Fund’s full spectrum of social service programs. Our steadfast commitment has thrived for 30 years and will continue throughout the pandemic and well beyond.”
As theaters remain dark and TV and film sets shut down during the coronavirus pandemic, Broadway Cares’ special fund is helping those onstage, backstage and behind the scenes receive the full safety net of urgent services provided by The Actors Fund.
Broadway Cares/Equity Fights AIDS launched the COVID-19 Emergency Assistance Fund on March 17, 2020, with an initial $250,000. A week later, more than 20 Broadway producers offered a $1 million challenge match to double the impact of donations to the fund. Once that initial match was met, another group of producers, inspired by the first, offered a second $1 million match.
The producers who generously came together to offer the first $1 million challenge were Spencer Ross, Rebecca Gold Milikowsky, Elizabeth Armstrong, Bill Damaschke, Diana DiMenna, Jeanne Donovan Fisher, S. Asher Gelman, John Gore & Lauren Reid/The John Gore Organization, Louise Gund, Judi Krupp, Larry & Beth Lenke, Carmen Pavlovic & Gerry Ryan, Marc Platt, Daryl Roth, Jordan Roth, Scott Rudin, Jeffrey Seller, Jana Shea, Iris Smith, David Stone and Barbara Whitman. Lauren Reid, Jordan Roth and David Stone also serve on the Broadway Cares/Equity Fights AIDS Board of Trustees.
Inspired by the first $1 million match challenge, theatrical production company No Guarantees (Christine Schwarzman & Darren Johnston) kicked off the second match by reaching out to their collaborators to form a new group for a producers’ match. The producers offering the second match were The Andrew Lloyd Webber Foundation; Deborah Barrera/FireMused Productions; Adam Blanshay & André Desmarais; Jamie deRoy; Barry Diller, David Geffen & Scott Rudin; Amanda Dubois; Wendy Federman; Tina Fey & Lorne Michaels; Barbara H. Freitag; Sonia Friedman; Getter Entertainment; Mara Isaacs; Junkyard Dog Productions; Stephanie P. McClelland; Kevin McCollum; No Guarantees; Fiona Rudin; Jayne Baron Sherman; Abigail Rose Solomon; Allison Thomas; Joop van den Ende and Ken & Liz Whitney.
On May 15, Broadway Cares announced that Tony Award winner and entertainment icon Bette Midler is personally matching donations to the emergency fund up to $100,000.
Other fundraising initiatives have included $52,000 generated by Lin-Manuel Miranda during a special segment of The Tonight Show Starring Jimmy Fallon: At Home Edition. Another $73,000 was raised through a star-studded virtual reading of Lips Together, Teeth Apart on April 6, performed by Jesse Tyler Ferguson, Ari Graynor, Celia Keenan-Bolger and Zachary Quinto. The performance was in honor of playwright Terrence McNally, who passed away due to complications from COVID-19. On April 19, a site-specific streamed performance of Jonathan Tolins’ Buyer & Cellar starring Michael Urie raised $209,262. On April 30, the upcoming Broadway musical Sing Street streamed a special video dubbed “Grounded – At Home with the Broadway Cast,” which raised $310,924 for the emergency assistance fund. “Broadway Does Mother’s Day” featured Broadway stars, their children and their mothers celebrating the day with skits and songs, which raised $170,114.
The COVID-19 Emergency Assistance Fund is helping entertainment professionals meet coronavirus-related expenses. It provides urgent additional resources for the vital social service programs of The Actors Fund, including emergency financial assistance, health insurance, counseling and the operation of The Actors Fund’s Friedman Health Center for the Performing Arts.