Broadway Cares/Equity Fights AIDS
What we do together, makes a difference
Up Our Alley
Benevolent Bowlers Score Big at Up Our Alley
Performing arts, financial, media and pharmaceutical professionals joined forces at the 19th annual edition of Up Our Alley to raise $113,137 for Classical Action, a program of Broadway Cares/Equity Fights AIDS. More than 130 participants spent six weeks raising money by encouraging friends, family and co-workers to donate to Up Our Alley. The bowlers […]
Up Our Alley Fundraisers Score for Classical Action
Friendly competition filled the air this fall when bowling lanes were lined by performing arts, financial, media and pharmaceutical professionals at the 18th annual edition of Up Our Alley. These benevolent bowlers raised a striking $149,017 for Classical Action, a program of Broadway Cares/Equity Fights AIDS. More than 250 participants spent six weeks raising money […]
Up Our Alley Rolls to an Impressive $185,000 Grand Total
The combined efforts of teams hailing from the financial district to Lincoln Center, from board rooms to backstages across New York City, helped propel the 16th annual edition of Up Our Alley to raise an impressive $185,000. More than 300 bowlers spent six weeks in a friendly competition to raise as much money as they could by […]
Up Our Alley Strikes Again with Record-Breaking $191,318
They cleverly called themselves “Spare Me Dahling,” “Too Hot to Handel” and “Guys & Balls.” They wore T-shirts emblazoned with the punny “Strike a pose” or a rainbow-colored image of Franz Schubert (donned by the “Rainbow Schuberts”). And while the two evenings of Up Our Alley may look like just fun and games, the more than 300 […]
Up Our Alley Raises Record-Breaking Total in 14th Edition
Up Our Alley, Classical Action’s annual bowling bonanza benefit, first got rolling in 1999 at Bowlmor Lanes Union Square in New York City. Every year since, we have asked our friends and colleagues from all corners of the performing arts industry and beyond to form bowling teams. Similar to a walk-a-thon, each team seeks sponsorship […]
Up Our Alley 13 Scores with $120,000
Whoever said 13 was an unlucky number? Classical Action’s 13th annual benefit bowling bonanza was anything but unlucky, raising more than $120,000 and making it the second-highest edition of Up Our Alley since it started in 1999. The 2011 total was up $41,000 over last year. To expand participation, the traditional heart and soul of Up Our Alley, […]