Schmackary’s Bakes Up second Delicious Fundraiser

Click any thumbnail to view the image larger It’s not unusual to see long lines of customers snaking out the door at Schmackary’s Cookies, the “official cookie of Broadway.” But for one week in May, the smiling faces serving the New York City bakery’s confectionary delights were not your regular bakers. More than 30 Broadway […]

BC/EFA Donates $250,000 Toward Hurricane Sandy Recovery

Broadway Cares/Equity Fights AIDS announced on Friday, November 2, 2012, that a portion of proceeds currently being raised by Broadway, Off-Broadway and national touring companies, as well as other performing artists, during the six-week fall fundraising efforts will be donated to three relief agencies committed to immediately helping victims of Hurricane Sandy. An additional $100,000 […]

Thespians Surpass $1 Million Fundraising Mark

Nearly 3,000 high school thespians erupted into cheers when Joe Norton, Broadway Cares’ director of education and outreach, surprised them at their national festival June 28, 2012, with the news they had crossed a major milestone: the International Thespian Society has now raised more than $1 million for Broadway Cares/Equity Fights AIDS. The thespians, the […]

BC/EFA Supports (RED) Rush to Zero

The “rush to zero” is on and Broadway Cares/Equity Fights AIDS is on-board to help with a $25,000 donation to (RED) in honor of the extraordinary company of Spider-Man:Turn Off the Dark and their efforts raising $232,000 during BC/EFA’s spring fundraising campaign. From June 1-10, 2012, the (RED)Rush to Zero campaign will raise funds and […]

Audiences Respond to Heartfelt Appeals

Bringing the ovation at the Marquis Theatre to a momentary pause, Bernadette Peters, star of the acclaimed Folliesrevival, steps forward and begins an impassioned appeal that’s echoed on stages across Broadway, off-Broadway and by national touring companies. “Twice a year, the theatre community comes together in support of a marvelous organization, Broadway Cares/Equity Fights AIDS…” […]

The Red Ribbon and Broadway Cares

The gesture of wearing a simple red ribbon to honor those battling AIDS first gained national prominence when actors at the 45th Annual Tony Awards pinned them to their tuxedos and gowns. Now, 20 years later, the red ribbon is the most enduring symbol of a crisis that continues to mercilessly strike men, women and […]

Hugh Jackman’s Return Raises Record $1,789,580

  Bringing his wit, charm and a little bit of playful cajoling, Hugh Jackman’s return to Broadway not only broke box office records, but also helped fill a widening gap of financial support for hundreds of AIDS and family service organizations across the country. Opening on November 10, 2011, Hugh Jackman, Back on Broadway played […]