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Audiences Respond to Heartfelt Appeals

Bringing the ovation at the Marquis Theatre to a momentary pause, Bernadette Peters, star of the acclaimed Folliesrevival, steps forward and begins an impassioned appeal that’s echoed on stages across Broadway, off-Broadway and by national touring companies. “Twice a year, the theatre community comes together in support of a marvelous organization, Broadway Cares/Equity Fights AIDS…” […]

The Red Ribbon and Broadway Cares

The gesture of wearing a simple red ribbon to honor those battling AIDS first gained national prominence when actors at the 45th Annual Tony Awards pinned them to their tuxedos and gowns. Now, 20 years later, the red ribbon is the most enduring symbol of a crisis that continues to mercilessly strike men, women and […]

Hugh Jackman’s Return Raises Record $1,789,580

  Bringing his wit, charm and a little bit of playful cajoling, Hugh Jackman’s return to Broadway not only broke box office records, but also helped fill a widening gap of financial support for hundreds of AIDS and family service organizations across the country. Opening on November 10, 2011, Hugh Jackman, Back on Broadway played […]

Christmas Eve Plays Santa For Broadway’s Leading Men

  The incomparable Ann Harada returned to make her holiday wishes – and those of some of Broadway’s hunkiest leading men – come true as Avenue Q‘s politically incorrect and hysterical Christmas Eve celebrated the holidays with a one-night-only benefit for Broadway Cares/Equity Fights AIDS. For the third year, Harada stepped into the character that […]

Gypsy Of The Year Raises All-Time High $4,895,253

The 23rd Annual Gypsy of the Year Competition raised an all-time high $4,895,253, thanks to the tireless work of 53 participating Broadway, Off-Broadway and national touring companies during six weeks of intensive fundraising this fall.The grand total was announced at the December 6 performance of Gypsy of the Year, an afternoon of songs, original skits and dances […]

Broadway Flea Market Extends Into Times Square Raising $547,658

Theatre fans opened their hearts and wallets at the 25th Annual Broadway Flea Market & Grand Auction, propelling the unrivaled outdoor event to raise an astonishing $547,658. The all-day event, held September 25, 2011, extended beyond its traditional West 44th Street location to include the Times Square pedestrian plaza on Broadway between West 43rd and […]

Up Our Alley 13 Scores with $120,000

Whoever said 13 was an unlucky number? Classical Action’s 13th annual benefit bowling bonanza was anything but unlucky, raising more than $120,000 and making it the second-highest edition of Up Our Alley since it started in 1999. The 2011 total was up $41,000 over last year. To expand participation, the traditional heart and soul of Up Our Alley, […]

Jersey Boys Cast Performs Hall & Oates Songbook

The Jersey Boys jumped effortlessly from their signature tight harmonies into the world of the legendary Hall & Oates as cast members from the Broadway hit rocked a standing-room-only benefit August 21, 2011, for Broadway Cares/Equity Fights AIDS.Backed by an impressive five-piece band, the talented singers spent their night off rolling through 11 Hall & […]

Broadway Barks 13 Welcomes Two-Legged Stars & Their Four-Legged Friends

  More loyal (and certainly more cuddly) than the swallows of Capistrano, dozens of adorable dogs and cats returned to Shubert Alley on July 9 for Broadway Barks 13, the annual pet adopt-a-thon that benefits New York City’s animal shelters.Barks founders Mary Tyler Moore and Bernadette Peters welcomed a throng of animal lovers who stood […]

Fire Island Dance Festival 17 Raises Record $340,445

The 17th annual edition of the spectacular Fire Island Dance Festival raised a record-breaking $340,445, surpassing the previous record by more than $23,000. Fire Island Dance Festival 17, the most anticipated cultural event of the season at Fire Island Pines, was presented July 15-17 and is produced by and benefits Dancers Responding to AIDS, a […]